Do you have an amazing product, but no way to get it into stores so people can buy it?
Pitching your product and how great it is to big-box retailers like Best Buy and Walmart may sound like an unachievable goal, but according to Karen Waksman (Founder of Retail MBA), this entrepreneur’s dream can be a reality.
Karen is a Manufacturer’s Rep turned author, speaker, and consultant. She helps entrepreneurs, product companies, inventors and manufacturers get their quality products on retail shelves around the nation.
Most business owners try to place their products into retail channels but fail because they don’t know the techniques for approaching retail buyers.
According to Karen, you really can get your product on the shelves of the world’s largest retailers even if you aren’t a salesperson and without having existing buyer relationships.
Karen says that purchasers do not care about sales strategies. They care about buying the right product. And most people don’t understand that there are proven strategies you can use to position your product as the right product for the retailer.
If you have a great product that you think would be a perfect fit for retailers, then check out this step-by-step Infographic and use it as a basic checklist to help get your product into a retail chain.
How Does Product Liability Insurance Relate to a General Liability Policy?
Product liability insurance policies and general liability insurance policies are commonly referred to business owners as necessary components for startup.
What’s the difference, though, and how does the coverage work together?
Most business product liability insurance policies can be purchased by themselves, independently of a general liability policy.
Most of the time, however, it doesn’t cost much more to get the more expansive general liability insurance, which happens to include some product liability protection.
Clearly, it’s in the best interest of the business owner to get general liability insurance if they can afford the slight increase in price since the business would be protected in multiple areas in addition to product liability.
Why Imported Products Need Liability Insurance Coverage
Every month there are many products that are imported from overseas that will be sold to consumers. Many of these products will cause product liability claims and suits.
The companies that sell and distribute these products should make sure they are protected with products liability insurance coverage from a good insurance company.
A product liability claim can cost a business many thousands of dollars and even million dollars but a small product liability insurance policy will cost just a few thousand dollars.