Getting Your Product into a Retail Chain Store

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Do you have an amazing product, but no way to get it into stores so people can buy it?

Pitching your product and how great it is to big-box retailers like Best Buy and Walmart may sound like an unachievable goal, but according to Karen Waksman (Founder of Retail MBA), this entrepreneur’s dream can be a reality.

Karen is a Manufacturer’s Rep turned author, speaker, and consultant. She helps entrepreneurs, product companies, inventors and manufacturers get their quality products on retail shelves around the nation.

Most business owners try to place their products into retail channels but fail because they don’t know the techniques for approaching retail buyers.

According to Karen, you really can get your product on the shelves of the world’s largest retailers even if you aren’t a salesperson and without having existing buyer relationships.

Karen says that purchasers do not care about sales strategies. They care about buying the right product. And most people don’t understand that there are proven strategies you can use to position your product as the right product for the retailer.

If you have a great product that you think would be a perfect fit for retailers, then check out this step-by-step Infographic and use it as a basic checklist to help get your product into a retail chain.

Read the full article here

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